Major aspect of digital marketing

In simple language simple terms, video marketing is the use of videos to advertise or promote your product, brand or service. This is advantageous for SEO because it increases click through rates and search engine ranking. YouTube is the second most popular search engine behind Google. For reaching your audience, YouTube is the best option that you can use. You just need to upload properly tagged videos on YouTube and it will do well for SEO.

The impact on the current business environment:

According to statistics from recent reports the majority of businesses and organisations have begun to use video marketing. Out of those 82% of businesses feel this type of marketing strategy is a key element of their strategy. It is progressing rapidly and will reach new heights faster than we anticipate.


1. Accessible and easily accessibleThe internet is a great source for marketing. With mobile phones, consumer can access videos anytime and wherever they want, something not possible using traditional methods of marketing, such as paper marketing. Marketer can reach audience wherever they are at a much lower cost.

2. Boosts Conversions and Sales- Video on your landing page can increase conversions by up to 80%. Video can also result in sales directly and can make you some big bucks. Recent Studies show that 74% users who had watched an explainer video of a product bought it.

3. Achieves Excellent ROI- Production of videos is not an easy or cheap , which is why online editing tools are constantly changing and improving to make it easier and more affordable. 83% of companies have shown that videos can generate a positive return of investment. More relevant content is more important than a high-quality video.

4. They’re emotional. human connection that video can create is more powerful than reading text. Video allows you to direct plea to the emotion centre of a person’s brain by using music. With video, you are also able to put a face to a concept.

5. Can build trust- YouTube has become the most powerful social media channel to market your brand. Some consumers have second thoughts about buying products on internet due to fraud or bribery but effective video marketing could provide products in a more informal form. Many consumers feel more confident buying on the internet after watching a relevant video.

6. Attracts Mobile Users Videos and smartphones go hand in hand. The majority of users watch them on mobile. YouTube reports shows that the number of people who watch mobile videos rises 100% every year. Because smartphone users are growing everyday and people like to stream videos while on the move, audience keeps getting bigger and larger.

7. It is easier to explain after the launch of a new service or product make a video to explain how it operates, it will have more impact on customers’ understanding of the new product rather than just facts or text. Therefore, videos of the product or services displayed on the homepage of website can do wonders to grow the business.


Since Video Marketing is now a major aspect of digital marketing, the digital marketer must be knowledgeable about it. Marketing audiences are growing each day and every minute. Thus handling such amount of audiences can be a challenge therefore a well-planned and efficient digital marketing strategy is most important.

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